Omoda, a sub-brand of Chery Automobile, entered the UK market in 2024 with the launch of the Omoda C5 and E5, compact SUVs packed with advanced technology. The name "Omoda" reflects its ethos: 'O' stands for Oxygen, symbolising vitality, while 'Moda' means modern. Focused on futuristic crossover SUVs, Omoda is dedicated to innovative technology and environmental responsibility. Both the C5 and E5 achieved NCAP five-star safety ratings in 2024.